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When it comes to search engine optimization and search engine marketing, half of the equation is making a concerted effort to optimize a website and do everything right in a campaign to get Google’s attention in a positive way and to push your website to the top of their rankings. However, some SEO services would argue that it is even more important to avoid making the most common mistakes that pop up again and again when trying to rank websites.
Google doesn’t mess around – some of these mistakes make it virtually impossible to get ranked for any major keyword while other ones make the fight just that much harder. See if you’re making any of these mistakes and work to correct them!
This is an inexcusable mistake at this point. Large content management systems like WordPress, Joomla, and Drupal all allow both free and premium themes that are responsive for whenever anyone finds your website on a smart phone or tablet. Special code can be put in by CSS or HTML to also help a website become mobile-friendly.
There are many options to make a website friendly to mobile devices. Not only does this give a boost to SEO but ever since early spring of 2015, websites now get penalized and frowned by Google for not having a mobile-friendly option. This is huge mistake as can be seen from this article, and it is one that every webmaster has multiple options to fix.
You can do a Google mobile-friendly check here to see if your website is mobile-friendly. Converting your website to a mobile-friendly one is something any good SEO Company with great services can easily help you with and we’d love to help you with that very inexpensively.
So many freelancing websites still ask for articles with 3%, 5%, or even 8% keyword density. It is a virtual guarantee that any of these percentages will get a website in trouble over the long haul. The days of being able to keyword stuff are over, and why would you want to? Writing naturally leads to better content quality (big plus to Google), reduces bounce rates (also big SEO plus), and a better overall customer experience.
Keep the keywords under 2% and use synonyms and related keywords instead. This will still help to rank for the most important keyword, it won’t draw the wrath of Google, and your site will rank better for all those synonyms and similar keywords, as well.
Google and the other search engines hate broken links in your website, and they hate sending people to 404 error pages. One of the best things a website owner can do is stay on top of these links and make sure to fix any they find. If you use a WordPress website there are multiple plug-ins available that can help automatically keep track of this, even over hundreds of pages.
Low quality website copy comes in many forms, and it is a killer. Whether it’s poorly written words, bad grammar, English as a second language, or duplicate content are all examples of bad website copy. For years Google has made it clear they want to reward quality content on websites and punish websites who scrape, copy, or use other poor quality content. Avoid the low quality trap. Huge quantities of mediocre content will not overcome even the smallest amount of really good writing.
Back-links have received a bad rap, in part because of how many of the would-be SEO experts and their questionable services had once abused them. However, back-links are still an important part of any SEO campaign. The key is to be smart about them and not abuse it. Back-links from active social media accounts like your Facebook fan page, your Google+ page, and your Twitter account will always be beneficial.
Getting a quality back-link of your website’s name, brand, or URL from an authority website in your niche or a related niche can also do wonders to give your website more legitimacy in the eyes of Google and help to really push your website up in the rankings. Guest posting is a great way to do this, as is consistently creating great web content that gets a lot of attention.
While there are over 200 different factors that go into how Google and other search engines rank websites, there are many factors that are much more important than others. By avoiding the five major mistakes in this article, you will be on your way to getting those top of page one rankings you crave to see.
We hope this article is of value to you and before you leave, grab our free gift of a Free video Review of Your Website from one of the Bristol Top SEO services
